Organization Studies · 2003 · 281 citations · 20 references
ManagementOrganizational BehaviorSociologyIndustrial RelationsLabor RelationsSocial MovementsCorporate CultureSatireTrade UnionismWorkers' MovementsCollective Action By Union MembersHumor StudiesJoking RelationshipsUnion
Debates on workers’ humour often assume it promotes harmony, yet this study argues it can be subversive, especially in call centres with activist unions. Using ethnographic methods in two call centres, the authors examined how managerial culture, union attitudes, and dissenting groupings shaped distinct forms of humour. The study found that humour served both as relief from routine and as a vehicle for vigorous countercultures that undermined corporate goals, with activists using satire to bolster union efforts and weaken managerial authority.
This article engages in debates stimulated by previous work published in Organization Studies, and more widely, on the purpose and effects of workers’ humour and joking practices. The authors emphasize the subversive character of humour in the workplace, rejecting perspectives which see humour as inevitably contributing to organizational harmony. Drawing on methodologies, including ethnography, which permitted the authors to penetrate the organizational surface of two call centres, rich evidence of satire and joking practices were uncovered. While long-acknowledged motives were revealed, particularly relief from boredom and routine, workers’ use of humour took novel, call centre specific forms. Overwhelmingly, though, humour contributed to the development of vigorous countercultures in both locations, which conflicted with corporate aims and priorities. However, the particular combinations of managerial culture, attitudes to trade unionism and dissent, and the nature of oppositional groupings helped impart a different character to humour between the two call centres. At Excell, the presence of a group of activists seeking to build workplace trade unionism in circumstances of employer hostility was a crucial contrast. These activists were instrumental in their use of humour, aware that it helped make the union popular and served to weaken managerial authority. This evidence, that subversive satire can be allied to a wider collective union organizing campaign at workplace level, makes a distinctive contribution to the recent literature on organizational humour.
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