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BusinessInternational BusinessStrategic ManagementAdvertisingGlobal StrategyInternational StrategyAdvertising StrategyGlobal Competitive StrategyGlobal Corporate StrategyInternational AdvertisingInternational Competitive StrategyInternational Marketing StrategyAdvertising IndustryCorporate Global StrategyGlobal Advertising StrategyInternational Advertising ManagementMultinational Marketing Strategy
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Firm Resources and Sustained Competitive Advantage
Jay B. Barney · Journal of Management · 1991 · 45.6K citations
A resource‐based view of the firm
Birger Wernerfelt · Strategic Management Journal · 1984 · 24.8K citations · Full text
Designing qualitative research
Choice Reviews Online · 1989 · 9.9K citations · Full text