An Analysis of Children's Programs in the Hotel and Resort Industry Market Segment

Barbara L. Gaines, Susan S. Hubbard, James E. Witte, Martin O’Neill

International Journal of Hospitality & Tourism Administration · 2004 · 42 citations · 2 references

Concepts

Abstract

Abstract This research study was conducted to identify and analyze children's programs within the hotel and resort industry. The availability of published work pertaining to this subject is limited. Therefore, considering the growth of the family travel industry, there is a substantial need for further study into this subject. A survey was administered to 100 children's program staff working at various hotels and resorts in the U.S. The hospitality professionals surveyed strongly agree that children's programs are a growing part of the hotel and resort segment of the hospitality industry. The results explore the availability of activities among hotel and resort

References

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