Neural dynamics of decision making under risk: Affective balance and cognitive-emotional interactions.

Judgment under Uncertainty: Heuristics and Biases

Amos Tversky, Daniel Kahneman · 1975 · 23.1K citations

Business, Decision Sciences, Psychology +17

The Framing of Decisions and the Psychology of Choice

Amos Tversky, Daniel Kahneman · Science · 1981 · 17.3K citations

Management, Behavioral Sciences, Psychology +13

An opponent-process theory of motivation: I. Temporal dynamics of affect.

Richard L. Solomon, John Corbit · Psychological Review · 1974 · 1.7K citations

Social Sciences, Behavioral Sciences, Psychology +15

Reversals of preference between bids and choices in gambling decisions.

Sarah Lichtenstein, Paul Slovic · Journal of Experimental Psychology · 1971 · 1.6K citations

Business, Behavioral Sciences, Decision Sciences +10

Can human irrationality be experimentally demonstrated?

L. Jonathan Cohen · Behavioral and Brain Sciences · 1981 · 1.2K citations

Social Sciences, Behavioral Sciences, Psychology +9