The technology acceptance model and the World Wide Web

Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology

Fred D. Davis · MIS Quarterly · 1989 · 64.5K citations

Computing, Information Systems, Information Technology +15

User Acceptance of Computer Technology: A Comparison of Two Theoretical Models

Fred D. Davis, Richard P. Bagozzi, Paul R. Warshaw · Management Science · 1989 · 25.4K citations

Computing, Information Systems, Information Technology +11

Self-Reports in Organizational Research: Problems and Prospects

Philip M. Podsakoff, Dennis W. Organ · Journal of Management · 1986 · 16.9K citations

Social Sciences, Organization Studies, Organizational Behavior +14

A Paradigm for Developing Better Measures of Marketing Constructs

Gilbert A. Churchill · Journal of Marketing Research · 1979 · 12.7K citations

Business, Marketing, Marketing Management +2

Predicting User Intentions: Comparing the Technology Acceptance Model with the Theory of Planned Behavior

Kieran Mathieson · Information Systems Research · 1991 · 4.2K citations

Computing, Information Systems, Information Technology +14