Concepedia

Compete: A Dynamic Marketing Simulation

James B. Cloonan, A. J. Faria, D. G. Johnstone, R. O. Nulsen

Journal of Marketing · 1975 · 39 citations · 0 references

Concepts

BusinessMarketingMarketing ManagementCompetitive AdvantageMarketing StrategyStrategic MarketingDynamic CompetitionMarketing PlanningAgent-based Market SimulationMarket SimulationSimulation-based Decision Making