Concepedia
Journal of the Academy of Marketing Science · 1987 · 19 citations · 1 references
BusinessMarketingMarketing ManagementMarketing AnalyticsMarketing StrategyStatisticsStatistical AnalysisMarketing ExperimentationResearch ArticlesStatistical Power Analysis
1
Marketing Research: Methodological Foundations
Carl E. Ferguson, Amin El-Dirghami, Gilbert A. Churchill · Journal of Marketing Research · 1977 · 4.4K citations
Business, Marketing, Marketing Management +9