Application of data mining tools to hotel data mart on the Intranet for database marketing

Data mining and knowledge discovery: making sense out of data

U.M. Feyyad · IEEE Expert · 1996 · 4.7K citations

Computing, Computer Science, Information Technology +12

Data mining: an overview from a database perspective

Ming-Syan Chen⋆, Jiawei Han, Philip S. Yu · IEEE Transactions on Knowledge and Data Engineering · 1996 · 2.2K citations

Computing, Computer Science, Data Analytics +7

Optimal Selection for Direct Mail

Jan Roelf Bult, Tom Wansbeek · Marketing Science · 1995 · 444 citations

Business, Marketing, Marketing Management +9

Knowledge DIscovery in Databases:An Overview

William Frawley, Gregory Piatetsky-Shapiro, Christopher J. Matheus · 1991 · 216 citations

Computing, Computer Science, Artificial Intelligence +11

Enhancements to the data mining process

George H. John · 1997 · 135 citations

Computing, Computer Science, Data Science +12