Publication | Closed Access

Application of data mining tools to hotel data mart on the Intranet for database marketing

EngineeringData ScienceBusiness IntelligenceData MiningData Mining ToolsData WarehouseCustomer ProfilingHospitality MarketingKnowledge DiscoveryManagementData IntegrationDatabase MarketingKnowledge Discovery ProcessBusiness AnalyticsData ManagementData WarehousingMarketingOptimization-based Data Mining