Social SciencesCommunicationMarketingAdvertisingInterpersonal CommunicationInterpersonal RelationshipsCustomer ProfilingOnline CommunitiesPersonalizationPersonalization StrategiesSocial MediaWeb PersonalizationProfile MatchingUser Profile ModelingUser Profiles
Online personal advertisements have recently become an easy, socially acceptable way to meet partners for dates or relationships. Because popular personals systems not only reflect but also have the potential to reshape how people attract one another, date, and fall in love, the design of these systems merits careful consideration. We present a survey of current styles of online personals, including searchable profile listings, personality matching, and social network systems. Finally, we encourage the community to study this booming phenomenon.
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Computer-Mediated Communication
Joseph B. Walther · Communication Research · 1996 · 4.7K citations
MHC-dependent mate preferences in humans
Claus Wedekind, Thomas Seebeck, Florence Bettens et al. · Proceedings of the Royal Society B Biological Sciences · 1995 · 944 citations
Life Sciences, Genetics, Immunology +16
Paternally inherited HLA alleles are associated with women's choice of male odor
Suma Jacob, Martha K. McClintock, Bethanne Zelano et al. · Nature Genetics · 2002 · 427 citations
Life Sciences, Genetics, Immunology +13