Journal of Travel & Tourism Marketing · 2011 · 138 citations · 79 references
ManagementMarketingTourism ManagementDestination ManagementInternational MarketingTourismDestination BrandingDestination ImageDestination MarketingTourism Destination ManagementTourism MarketingTourist BehaviorDestination Image CommunicationPerceived Destination ImageTourism Destination BrandingTourist Imagery
Travel blogs provide a new way to understand consumers' perceptions of destinations and their associated products. This study examines international tourists' destination image of China as represented in travel blog discourse. The authors analyzed 89 China‑related travel blogs from three major travel‑blog websites using Atlas.ti 6.0 content analysis. The analysis revealed frequently discussed aspects of tourists' experiences in China and showed that blog authors held mixed and paradoxical images of the country, offering marketing implications for tourism development. Keywords: Destination image, travel blogs, bloggers, China.
ABSTRACT ABSTRACT Travel blogs provide a new way of understanding consumers' perceptions on destination and its associated products. The purpose of this study was to examine international tourists' destination image of China as represented in travel blog discourse. Data were obtained from blog entries relating to trips to China posted on three dominant travel blog websites. Content analysis facilitated by Atlas.ti 6.0 was performed on a total of 89 China-related travel blogs. The study identified the most frequently discussed aspects of tourists' experiences in China. The results also indicated that the blog authors had mixed and paradoxical images of China as identified by previous research. Marketing implications for China's tourism development based on the results were discussed. Keywords: Destination imagetravel blogsbloggersChina
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A model of destination image formation
Şeyhmus Baloğlu, Ken W. McCleary · Annals of Tourism Research · 1999 · 3.4K citations