Consumer ethnocentrism: an integrative review of its antecedents and consequences

TLDR

The paper provides an integrative review of consumer ethnocentrism’s antecedents and consequences and proposes future research directions. The authors conduct a comprehensive literature review and develop an integrative framework with a detailed summary table. The review identifies four antecedent categories—socio‑psychological, political, economic, and demographic—maps direct and indirect consequences, offers practical guidance for international marketers, and highlights avenues for further research.

Abstract

Purpose To provide an integrative review of the antecedents and consequences of consumer ethnocentrism (CET). Design/methodology/approach A comprehensive review of works on CET to date is put forward. An integrative framework and a detailed summary table are provided. Findings Four categories of antecedents, namely, socio‐psychological, political, economic and demographic are gathered from the literature. Direct consequences and indirect consequences through relevant mediators and moderators are identified. Future research directions are offered. Practical implications The compendium of antecedents and consequences of CET can be used by international marketing managers for their segmentation and target marketing strategies. Originality/value As new vistas emerge for furthering international trade in goods and services, this paper provides a timely review and an integrative framework of existing research on CET, its antecedents and consequences. This paper contributes to the marketing discipline both by integrating a wide body of research on an important international marketing topic and by offering broad avenues for further research.