Journal of International Consumer Marketing · 2002 · 65 citations · 65 references
BusinessInternational BusinessMarketingCross-cultural ManagementCultureInternational MarketingCross-cultural Consumer BehaviorCultural ValuesCross-cultural MaterialismCultural Value DimensionsInternational Business IntegrationMaterialist ValuesMultinational Marketing Strategy
Abstract Given the increasing importance of international business, marketers with an understanding of the values associated with materialism across cultures would operate with a significant competitive advantage. The current study explores the values affiliated with materialism held by 1,009 respondents in four countries: Australia, France, Mexico and the United States. Results of the analysis indicate differences in the internal and external values associated with high and low-materialist between countries. Implications for marketing strategy are suggested.
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