Online coaching: An alternative source of social support for female entrepreneurs during venture creation

Abstract

This article explores women’s experiences of accessing social support from traditional sources during venture creation and identifies the key aspects of social support desired, required and sought. It explores how an online coaching programme could provide the specific types of social support that would be most effective in assisting female entrepreneurs during venture creation. A study is presented based upon interviews with 30 established and 30 potential female entrepreneurs. The findings suggest that an online relationship with a dedicated coach of the same gender could provide the required support in terms of quantity and quality in respect of all functional aspects of social support.