Expert Systems with Applications · 2007 · 71 citations · 56 references
BusinessMarketingRetail ManagementBrand ManagementRetail MarketingRetail StrategyBrand ExtensionsCustomer Experience ManagementRetail Brand ManagementBrand Extension AssociationsBrand Line ExtensionBrand Name ExtensionLine Extension Product SelectionLine Extension StrategyRetail Knowledge DevelopmentRetailer Brand Extensions
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