Theoretical Lenses for Understanding the CSR–Consumer Paradox

The theory of planned behavior

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Harvard business review

Journal of the American Dietetic Association · 1993 · 12.1K citations

Telling more than we can know: Verbal reports on mental processes.

Richard E. Nisbett, Timothy D. Wilson · Psychological Review · 1977 · 11.3K citations

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Illusion and well-being: A social psychological perspective on mental health.

Shelley E. Taylor, Jonathon D. Brown · Psychological Bulletin · 1988 · 7.7K citations

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Attitude-behavior relations: A theoretical analysis and review of empirical research.

Icek Ajzen, Martin Fishbein · Psychological Bulletin · 1977 · 7.2K citations

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