Concepedia

Brand Aid: shopping well to save the world

Kathleen Guillozet

African Geographical Review · 2012 · 93 citations · 0 references

Concepts

BusinessMarketingMarketing ManagementBrand ManagementConsumption StudiesBrand AssociationsBrand AwarenessBrand ConsumptionBrand EquityBrand ExperienceShopping PracticesBrand InvolvementSustainable Shopping