Publication | Closed Access
The anatomy of engagement
12
Citations
30
References
2010
Year
Unknown Venue
Customer SatisfactionBehavioral Decision MakingPublic EngagementConsumer ResearchConsumer EngagementIntimate RelationshipProduct ExperienceManagementUseful ApproachUser PerceptionCivic EngagementGamificationMotivationUser ExperienceMarketingPerformance StudiesInterpersonal CommunicationInteractive MarketingHuman-computer InteractionEmployee EngagementArtsPlayer ExperienceSocial Exchange Theory
Motivation -- Definitions and theories of user experience are vague and conflicting. This paper suggests that an account based on engagement is a more useful approach.
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