Using dialogue to build organization–public relationships, engage publics, and positively affect organizational outcomes

Toward a dialogic theory of public relations

Michael L. Kent, Maureen Taylor · Public Relations Review · 2002 · 1.2K citations

Social Sciences, Communication, Communication Theory +10

Effective Public Relations

Glen M. Broom, Scott M. Cutlip · The Journal of the American Dental Association · 1967 · 971 citations · Full text

Effective Public Relations

J. M. Rathmell, Scott M. Cutlip · Journal of Marketing · 1953 · 778 citations

Relationship management in public relations: dimensions of an organization-public relationship

John A. Ledingham, Stephen D. Bruning · Public Relations Review · 1998 · 776 citations

Social Sciences, Organization Studies, Organizational Behavior +9

Explicating Relationship Management as a General Theory of Public Relations

John A. Ledingham · Journal of Public Relations Research · 2003 · 654 citations

Social Sciences, Organization Studies, Interpersonal Communication +7