Corporate communication and trust in leadership

Abstract

Trust is built largely through the way in which the culture of communication is implemented by the organizational leadership. The role of the leader as a listener, communicator and educator is imperative in formulating and facilitating a positive organizational culture. Addresses the proposition that the central tenet of successful leadership is the building, consolidating and maintenance of successful relationships. These relationships are increasingly being identified as the cornerstone of the soft skills needed to manage and lead organizations of the twenty‐first century where an empowered workforce engages in trust‐initiated roles.