The Evolution of Business Models and Marketing Strategies in the Music Industry

Abstract

Abstract This article provides a strategic analysis using a services marketing framework of 3 business models in the music industry: the traditional music industry; renegade peer-to-peer music file trading; and new, legitimate online downloading services. Key recommendations are made on how new, legitimate services can succeed using convergent marketing strategies. Finally, a conclusion is provided addressing the future of the music industry and other media-related industries.