Information search and choice accuracy as a function of task complexity and task structure

Experimental Design: Procedures for the Behavioral Sciences.

Sidney Addelman, Roger E. Kirk · Journal of the American Statistical Association · 1969 · 5.2K citations

Public Health, Behavioral Sciences, Psychology +14

Task complexity and contingent processing in decision making: An information search and protocol analysis

John W. Payne · Organizational Behavior and Human Performance · 1976 · 2K citations

Business, Decision Sciences, Decision Making +16

Adaptive strategy selection in decision making.

John W. Payne, James R. Bettman, Eric J. Johnson · Journal of Experimental Psychology Learning Memory and Cognition · 1988 · 1.7K citations

Business, Decision Sciences, Decision Analysis +16

Reasons for confidence.

Asher Koriat, Sarah Lichtenstein, Baruch Fischhoff · Journal of Experimental Psychology Human Learning & Memory · 1980 · 1.4K citations

Social Sciences, Psychology, Social Psychology +11

Effects of Prior Knowledge and Experience and Phase of the Choice Process on Consumer Decision Processes: A Protocol Analysis

James R. Bettman, C. Whan Park · Journal of Consumer Research · 1980 · 1.4K citations

Business, Marketing, Psychology +17