On between-subjects versus within-subjects comparisons in testing utility theory

Prospect Theory: An Analysis of Decision under Risk

Daniel Kahneman, Amos Tversky · Econometrica · 1979 · 47K citations

Business, Decision Sciences, Insurance +17

The Expected Utility Model: Its Variants, Purposes, Evidence and Limitations

Paul J. H. Schoemaker · Journal of Economic Literature · 2007 · 1.5K citations

Business, Behavioral Sciences, Economics +12

Within-subjects designs: To use or not to use?

Anthony G. Greenwald · Psychological Bulletin · 1976 · 523 citations

Public Health, Psychology, Experimental Design +4

Prospect theory's reflection hypothesis: A critical examination

John C. Hershey, Paul J. H. Schoemaker · Organizational Behavior and Human Performance · 1980 · 213 citations

Social Sciences, Psychology, Social Psychology +8

Unwanted range effects from using within-subject experimental designs.

E. C. Poulton · Psychological Bulletin · 1973 · 198 citations

Public Health, Psychology, Experimental Design +10