Organizational Behavior and Human Performance · 1980 · 213 citations · 14 references
Social SciencesPsychologySocial PsychologyDecision TheoryBehavioral Decision-makingPerceived RiskProspect ResearchProspect TheoryOriginal Prospect TheoryProspect Theory ApplicationsReflection Effect
14
Prospect Theory: An Analysis of Decision under Risk
Daniel Kahneman, Amos Tversky · Econometrica · 1979 · 47K citations
Theory of Games and Economic Behavior
E. N., John von Neumann, Oskar Morgenstern · The Journal of Philosophy · 1945 · 4.1K citations
Theory of Games and Economic Behavior
E. ROWLAND · Nature · 1946 · 3.3K citations
The Utility Analysis of Choices Involving Risk
Milton Friedman, Leonard J. Savage · Journal of Political Economy · 1948 · 3.1K citations