Prospect Research
Prospect Research is a systematic investigative process within the academic domain of Fundraising that identifies and analyzes potential donors based on their capacity, affinity, and readiness to give, thereby distinguishing it from general donor engagement or stewardship activities.
86
Publications
7.4K
Citations
153
Authors
106
Institutions
Publications per year
2017–2026
16
86
Cumulative prospect theory's functional menagerie
Henry Stott · Journal of Risk and Uncertainty · 2006 · 495 citations
An Inquiry into the Human Prospect.
William Petersen, Robert L. Heilbroner · Social Forces · 1975 · 398 citations
An introduction to prospect theory
Jack S. Levy · Political Psychology · 1992 · 332 citations
1–5 of 86
153
4
h-index
4
h-index
3
h-index
3
h-index
2
h-index
1–5 of 153
106
University of California, Santa Barbara
Santa Barbara, United States
3 h-index
3 publications
453 citations

Radboud University Nijmegen
Nijmegen, The Netherlands
2 h-index
2 publications
173 citations
University of California, Irvine
Irvine, United States
2 h-index
2 publications
340 citations
Leiden University
Leiden, The Netherlands
2 h-index
2 publications
173 citations

Cornell University
Ithaca, United States
2 h-index
3 publications
166 citations
University of Zurich
Zurich, Switzerland
2 h-index
3 publications
265 citations
Claremont Graduate University
Claremont, United States
2 h-index
3 publications
67 citations
University of Illinois Chicago
Chicago, United States
2 h-index
3 publications
136 citations
1–8 of 106
7 publications · 1K citations
7
h-index
4 publications · 262 citations
4
h-index
3 publications · 571 citations
3
h-index
3 publications · 114 citations
3
h-index
2 publications · 388 citations
2
h-index
1–5