Relationship building and the use of Web sites: How Fortune 500 corporations use their Web sites to build relationships

Building dialogic relationships through the world wide web

Michael L. Kent, Maureen Taylor · Public Relations Review · 1998 · 1.2K citations

Computing, Computer Science, Information Systems +14

Explicating Relationship Management as a General Theory of Public Relations

John A. Ledingham · Journal of Public Relations Research · 2003 · 654 citations

Social Sciences, Organization Studies, Interpersonal Communication +7

How activist organizations are using the Internet to build relationships

Maureen Taylor, Michael L. Kent, William J. White · Public Relations Review · 2001 · 542 citations

Social Sciences, Communication, Organization Studies +12

OPRA: A Cross-Cultural, Multiple-Item Scale for Measuring Organization-Public Relationships

Yi‐Hui Christine Huang · Journal of Public Relations Research · 2001 · 404 citations

Management, Organization Studies, Organizational Behavior +12

Media relations and the Internet: how Fortune 500 company web sites assist journalists in news gathering

Coy Callison · Public Relations Review · 2003 · 136 citations

Social Sciences, Communication, Political Communication +16