Goal setting and energy conservation

Prospect Theory: An Analysis of Decision under Risk

Daniel Kahneman, Amos Tversky · Econometrica · 1979 · 47K citations

Business, Decision Sciences, Insurance +17

Golden Eggs and Hyperbolic Discounting

David Laibson · The Quarterly Journal of Economics · 1997 · 6.2K citations · Full text

Social Sciences, Economics, Behavioral Economics +14

Building a practically useful theory of goal setting and task motivation: A 35-year odyssey.

Edwin A. Locke, Gary P. Latham · American Psychologist · 2002 · 5.8K citations

Management, Psychology, Social Psychology +17

Building a practically useful theory of goal setting and task motivation: A 35-year odyssey.

Edwin A. Locke, Gary P. Latham · American Psychologist · 2002 · 4.8K citations

Management, Psychology, Social Psychology +17

Doing It Now or Later

Ted O’Donoghue, Matthew Rabin · American Economic Review · 1999 · 3.2K citations

Social Sciences, Economics, Psychology +17