Publication | Open Access

Emphasizing the losses or the gains: Comparing situational and individual moderators of framed messages to promote fruit and vegetable intake

Food ChoiceVegetable IntakeFood MarketingMessage FramingHealth CommunicationFramed MessagesHealth PromotionPublic Health NutritionConsumer ResearchManagementConsumer StudyConsumer AttitudeCommunicationMarketingIndividual ModeratorsPersuasionHealth Sciences