Consumer learning and evolution of consumer brand preferences - Concepedia

Concepedia

Publication | Closed Access

Consumer learning and evolution of consumer brand preferences

26

Citations

37

References

2015

Year

Hai Che, Tülin Erdem, T. Sabri Öncü

Quantitative Marketing and Economics

Brand EquityManagementConsumer ResearchBusinessConsumer BehaviorBrand AwarenessConsumer LearningMarketingConsumer Choice

References

	Year	Citations

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