The role of intermediaries in cross‐industry innovation processes

Abstract

In this article, we investigate the role intermediaries play in the cross‐industry innovation process. Intermediaries are external institutions that support companies in their innovative activities. They are frequently used to bridge gaps between different industries. Our research focuses on the question of which capabilities an intermediary should have in order to achieve success in initiating a cross‐industry innovation. Our empirical base consists of a survey of 107 E uropean manufacturing companies and an analysis of six collaborative cross‐industry innovation projects. The company survey is used to identify the capabilities an intermediary should have during each of the three phases of the innovation process. The cross‐industry projects, each of which involves a S wiss or a G erman industrial company and an intermediary, provide us with analyzable data. We conclude our study by identifying three types of intermediary: the innovation broadener, the innovation leverager, and the innovation multiplier.