International Marketing Review · 2015 · 20 citations · 60 references
ManagementInternational ManagementStrategic ManagementCorporate Social ResponsibilityCorporate StrategyGlobalizationCorporate SustainabilityCsr StrategyFoundation ManagementGlobal Corporate StrategyStakeholder ManagementStakeholder TheoryCorporate Global StrategyCsr AlignmentCsr OrientationFoundationLocal Corporate Social ResponsibilityStrategic Corporate Social ResponsibilityTransnational Corporate Responsibility
Purpose The purpose of this paper is to explore the link between the globalization/adaptation debate and corporate foundation activity within a small subset of such foundations. In the light of this debate, the study analyzes the corporate social responsibility (CSR) approaches of this sample of corporate-owned foundations using the tri-dimensional CSR research model of Arthaud-Day (2005) to articulate the perspective, content and strategic orientations of the companies.
60