Introduction to the Special Issue: Mobile Business: Technological Pluralism, Social Assimilation, and Growth

Abstract

The prevailing definitions of mobile business do not effectively capture the observed phenomena. They are also restrictive in terms of the research questions and implications that can be drawn from them. This paper asks how mobile business should be defined if we are to develop scientific theories that transcend the rapidly changing practice. Next, it describes a research program that would be appropriate given the proposed definition, offering a scenario-planning project as an example. Finally, it introduces the papers in this special issue, illustrating the relevance of the proposed approach.