Illinois Digital Environment for Access to Learning and Scholarship (University of Illinois at Urbana-Champaign) · 1998 · 59 citations · 3 references
Open access
EducationHigher EducationMarketingDistance EducationServices MarketingStrategic MarketingDistance LearningOnline LearningBusiness Opportunity DevelopmentDigital Competitive AdvantageDistance Higher EducationDistance Learning SupportEducation MarketingEvaluationUniversity Libraries
DISTANCE LEARNING IS AN EMERGING EDUCATIONAL market of compelling interest to higher education. Driven by economics and enabled by innovations in educational technology, this new market presents significant marketing challenges to academic libraries. Libraries should approach support to distance education as a new business opportunity, utilizing techniques of market evaluation and analysis. Close alignment with faculty and administrators, together with meaningful performance measures, can position academic libraries to provide appropriate educational support while improving awareness of the importance of libraries as a competitive advantage in distance education.
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Strategy and the new economics of information.
Paul C. Evans, Thomas S. Wurster · PubMed · 1997 · 451 citations
The Real Problem with Computers
Michael Schrage · Harvard business review · 1997 · 40 citations