The long tail of social networking.

Case Study Research: Design and Methods

Harris Chaiklin · The Journal of Nervous and Mental Disease · 1991 · 39.9K citations

Social Sciences, Organization Studies, Case Management +7

The Strength of Weak Ties

Mark Granovetter · American Journal of Sociology · 1973 · 38.5K citations

Social Sciences, Organization Studies, Sociology +17

Building Theories from Case Study Research

Kathleen M. Eisenhardt · Academy of Management Review · 1989 · 23.2K citations · Full text

Education, Psychology, Case Management +13

Information Rules: A Strategic Guide to the Network Economy

Michael J. Shaw, Carl Shapiro, Hal R. Varian · Academy of Management Review · 2000 · 4.2K citations · Full text

Business, Strategic Management, Strategy +16

The Tipping Point: How Little Things Can Make a Big Difference

Danny Meadows-Klue · Interactive Marketing · 2004 · 3.1K citations · Full text

Social Sciences, Behavioral Sciences, Social Psychology +5