SSRN Electronic Journal · 2009 · 13 citations · 37 references
Social SciencesBusiness EconomicsEconomicsAdvertisingMacroeconomicsMicroeconomicsAdvertising CompetitionAdvertising StrategyAggregate DemandBusiness CyclesConsumer TheoryMonopolistic CompetitionAdvertising ExpendituresAdvertising IntensityBusiness Cycle DynamicsMonopolistic Competition ModelsMonopoly With Advertising
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Market Size, Trade, and Productivity
Marc J. Melitz, Marc J. Melitz · 2005 · 2.9K citations
The Theory of Monopolistic Competition
Lawrence E. Fouraker, Edward H. Chamberlin · Southern Economic Journal · 1957 · 2.2K citations