Concepedia

TLDR

The study aims to give managers insights into Generation Y and practical strategies to transform this high‑maintenance workforce into a high‑productivity one, providing a strategic guide to their characteristics, needs, and expectations while noting the need for ongoing research on their professional maturation. The authors conducted ongoing workplace interviews with hundreds of Generation Y employees and managers at RainmakerThinking Inc. The findings show that Generation Y’s most talented members are independent, entrepreneurial thinkers who thrive on challenging work, creative expression, freedom, and immediate feedback, hate micromanagement, and can become top performers if managers meet their 14 expectations for supportive, flexible relationships. Generation Y is only beginning to gain traction as full‑time workers.

Abstract

Purpose To offer managers insights into Generation Y and practical suggestions on how to turn this high maintenance workforce into a high productivity workforce. Design/methodology/approach This research is based on RainmakerThinking Inc.’s ongoing workplace interviews with hundreds of Generation Yers and managers. Findings Like their Gen X siblings, the most talented members of Generation Yers are independent, entrepreneurial thinkers who relish responsibility, demand immediate feedback, and expect a sense of accomplishment hourly. They thrive on challenging work and creative expression, love freedom and flexibility, and hate micromanagement. Guided by managers who are willing to confront their challenges and meet their expectations, they have the potential to become the highest performers in history. They have 14 expectations of managers that can create the type of professional relationships they want to build. Research limitations/implications Generation Y is just beginning to gain pull in the workplace as full‐time workers. Ongoing research is needed to see how our initial conceptions of them as high school and university students plays out as they mature in their professional lives. Practical implications This paper not only offers managers insights into this highly diverse, contradictory generation, but suggests best practices they can implement to communicate with and motivate this emerging workforce. Originality/value As organizations compete to attract and retain the best new talent, this paper offers managers a strategic advantage: a practical guide to the characteristics, needs and expectations of Generation Y.