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Customers As Innovators: A New Way to Create Value
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2002
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Customer ExperienceCustomer SatisfactionConsumer ResearchEducationCreate ValueData-driven InnovationInexact ProcessProduct ManagementManagementCustomer InvolvementTechnological InnovationDesignBrand DevelopmentValue Co-creationMarketingConsumer-driven Product DevelopmentIndustrial DesignBusinessDesign ThinkingNew ApproachBusiness StrategyOwn ProductsTechnology
R&D has long been a costly and inexact process. Now some companies are trying a radically new approach, giving customers the tools to design and develop their own products.