Concepedia

Restoring Credibility to Retail Pricing

Gwen Ortmeyer, John A. Quelch, Walter J. Salmon

1991 · 78 citations · 0 references

Concepts

BusinessEconomicsRetail ManagementRetail MarketingRetail PricingRetail StrategyCompetitive PricingRetail AdvertisingRetail BrandingRetail Consumer BehaviorRetail Customer ExperienceRetail Pricing StrategyRetail Price ImageRetailer CredibilityRetailer Trust