The first time is the hardest: A test of ordering effects in choice experiments

Conditional logit analysis of qualitative choice behavior

Daniel McFadden · eScholarship (California Digital Library) · 1972 · 14K citations

Behavioral Sciences, Choice Model, Choice Theory +5

Frontiers in Econometrics

John G. Cragg, Paul Zarembka · Canadian Journal of Economics/Revue canadienne d économique · 1975 · 8.4K citations

Econometric Model, Economics, Business +5

A law of comparative judgment.

L. L. Thurstone · Psychological Review · 1927 · 5.2K citations

Comparative Constitutional Law, Comparative Judgment, Comparative Judgments +17

Judgement under Uncertainty: Heuristics and Biases

Elizabeth C. Hirschman, Daniel Kahneman, Paul Slovic et al. · Journal of Marketing Research · 1983 · 3.9K citations

Cognitive Science, Behavioral Decision Making, Bias +7

"Coherent Arbitrariness": Stable Demand Curves Without Stable Preferences

Dan Ariely, George Loewenstein, Dražen Prelec · The Quarterly Journal of Economics · 2003 · 1.4K citations