Concepedia
Journal of Business Research · 1988 · 266 citations · 2 references
BusinessMarketingMarketing ManagementHealthcare AdministrationHealthcare MarketingMarketing StrategyHospital MarketingHealthcare Performance Marketing
2
A Consumer Preference Approach to the Planning of Rural Primary Health-Care Facilities
Barnett R. Parker, V. Srinivasan · Operations Research · 1976 · 186 citations
Business, Community Planning, Health Care Management +17
Analytical Approach to Marketing Decisions in Health-Care Organizations
Yoram Wind, Lawrence K. Spitz · Operations Research · 1976 · 61 citations
Management, Marketing, Marketing Management +12