MOBILE MARKETING USING A LOCATION BASED SERVICE

Abstract

Considering the recent convergence of computing and telecommunications technologies with the tremendous success of the Internet, the World Wide Web, and Mobile Communications, the next step is expected to be the Mobile Web. The main promise of the Mobile Web is to satisfy user needs for anywhere, anytime access to information and services, including Location Based Services (LBS). This paper presents an innovative LBS service applicable to the Mobile Marketing industry sector. We describe the architecture of the information system supporting the proposed service and a software prototype we implemented using a simulation environment for providing location information. The technologies adopted for this design are based on open standards and have successfully met the requirements of scalability and autonomy.