Winning in Emerging Markets: A Road Map for Strategy and Execution

Abstract

Table of contents Chapter One: Introduction Chapter Two: The Nature of Institutional Voids in Emerging Markets Chapter Three: Spotting and Responding to Institutional Voids Chapter Four: Exploiting Institutional Voids as Business Opportunities Chapter Five: Multinationals in Emerging Markets Chapter Six: Emerging Giants: Competing at Home Chapter Seven: Emerging Giants: Going Global Chapter Eight: The Emerging Arena