Adoption of Business Intelligence & Analytics in Organizations – An Empirical Study of Antecedents

Abstract

Although Business Intelligence& Analytics (BIA) systems are increasingly seen as a source of competitive advantage, limited research, to our knowledge, has examined the factors driving their organizational adoption. Drawing on TechnologyOrganization-Environment framework, we present a theoretical model of factors associated with the extent of organizational adoption of BIA technologies and test it with a large cross-sectional sample. We find that an organization’s perceived benefits, technology sophistication in terms of data infrastructure and organization size are positively associated with the extent of BIA adoption. In addition, we find that firms in knowledge-intensive industries are likely to more extensively adopt BIA and the lack of industry standards hinders adoption. This study can inform researchers and practitioners on the enabling conditions in organizations that drive the adoption of BIA technologies.