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Tata Sons (India)

TS

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Publications

16

Citations

158

Authors

4

Location

Mumbai, India

Tata Sons (India) is a company institution in Mumbai, India known for word-of-mouth marketing, brand associations, and brand personality traits.

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Publications

16

Preclinical evaluation of the antidiabetic effect of Eugenia jambolana seed powder in streptozotocin-diabetic rats

S B Sridhar, Ullal Sheetal, M R Pai et al. · Brazilian Journal of Medical and Biological Research · 2005 · 99 citations · Full text

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How implicit self-theories and dual-brand personalities enhance word-of-mouth

Sudipta Mandal, Arvind Sahay, Adrian Terron et al. · European Journal of Marketing · 2021 · 16 citations

, , +17

1–2 of 16

Authors

4

  1. SM
    Sudipta Mandal

    Tata Sons (India), India

    10 publications · 34 citations

    3

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  2. KM
    Kavita Mahto

    Tata Sons (India), India

    3 publications · 24 citations

    2

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  3. SB
    S B Sridhar

    Tata Sons (India), India

    5 publications · 103 citations

    2

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  4. US
    Ullal Sheetal

    Tata Sons (India), India

    2 publications · 101 citations

    2

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1–4 of 4