Video Completion Rates

Video Completion Rates is a performance metric in video marketing that quantifies the proportion of viewers who watch a video from start to finish, distinguishing it from other engagement metrics by measuring full content consumption rather than partial exposure or interaction.

16

Publications

526

Citations

70

Authors

45

Institutions

Publications per year

2017–2026

9

Authors

70

  1. LS
    Liz Smith

    University College London, United Kingdom

    2 publications · 106 citations

    2

    h-index

  2. NH
    Natasha Hard

    Charles Sturt University, Australia

    2 publications · 106 citations

    2

    h-index

  3. MK
    Mike Keppell

    Charles Sturt University, Australia

    2 publications · 106 citations

    2

    h-index

  4. HH
    Helen Hughes

    Charles Sturt University, Australia

    2 publications · 106 citations

    2

    h-index

  5. MB
    Mark Brown

    Dublin City University, Ireland

    2 publications · 106 citations

    2

    h-index

1–5 of 70

Venues

  1. 2

    h-index

  2. IEEE Communications Magazine

    1 publications · 27 citations

    1

    h-index

  3. Journal of Palliative Medicine

    1 publications · 28 citations

    1

    h-index

  4. 1

    h-index

  5. Psychiatry Research

    1 publications · 33 citations

    1

    h-index

1–5