Concepedia

Unique Selling Proposition

Unique Selling Proposition is a strategic marketing concept that identifies a distinct, compelling benefit or attribute that differentiates a product or brand from competitors and serves as the primary rationale for consumer preference within a given market.

33

Publications

1.1K

Citations

89

Authors

48

Institutions

Publications per year

2017–2026

15

Variants

Unique Selling PointUsp

Parents

Publications

33

Point Clouds: Lidar versus 3D Vision

Franz Leberl, Arnold Irschara, Thomas Pock et al. · TUGraz OPEN Library (Graz University of Technology) · 2010 · 172 citations · Full text

, , +17

Competing “Creatively” in Sponsored Search Markets: The Effect of Rank, Differentiation Strategy, and Competition on Performance

Animesh Animesh, Siva Viswanathan, Ritu Agarwal · Information Systems Research · 2010 · 105 citations

, , +16

Value Articulation: A Framework for the Strategic Management of Intellectual Property

James G. Conley, Peter M. Bican, Holger Ernst · California Management Review · 2013 · 91 citations

, , +13

Corporate Crisis and Sustainable Reorganization: Evidence from Bankrupt Austrian SMEs

Stefan Mayr, Christine Mitter, Andrea Aichmayr · Journal of Small Business Management · 2016 · 84 citations

, , +16

Simply better: winning and keeping customers by delivering what matters most

Choice Reviews Online · 2005 · 44 citations

, , +13

1–5 of 33

Authors

89

  1. UL
    Udo Lindemann

    Technical University of Munich, Germany

    2 publications · 30 citations

    2

    h-index

  2. HL
    Haoran Li

    University of Hong Kong, Hong Kong SAR China

    1 publications · 13 citations

    1

    h-index

  3. LP
    Leopold Peiseler

    ETH Zurich, Switzerland

    1 publications · 16 citations

    1

    h-index

  4. BJ
    Björn Jürgens

    Andalusian Agency for Healthcare Quality, Spain

    1 publications · 21 citations

    1

    h-index

  5. SK
    Simon Kremer

    Technical University of Munich, Germany

    1 publications · 12 citations

    1

    h-index

1–5 of 89

Institutions

48

  1. Sichuan University

    Chengdu, China

    2 h-index

    5 publications

    120 citations

  2. Technical University of Munich

    Munich, Germany

    2 h-index

    6 publications

    90 citations

  3. Johannes Kepler University of Linz

    Linz, Austria

    1 h-index

    2 publications

    168 citations

  4. Rütgers (Germany)

    Castrop-Rauxel, Germany

    1 h-index

    1 publications

    20 citations

  5. Rider University

    Lawrenceville, United States

    1 h-index

    1 publications

    42 citations

  6. Microsoft (United States)

    Redmond, United States

    1 h-index

    1 publications

    172 citations

  7. University of Exeter

    Exeter, United Kingdom

    1 h-index

    1 publications

    18 citations

  8. WHU – Otto Beisheim School of Management

    Vallendar, Germany

    1 h-index

    2 publications

    182 citations

1–8 of 48

Venues

  1. Journal of Travel & Tourism Marketing

    JTTM · 4 publications · 145 citations

    4

    h-index

  2. Journal of Promotion Management

    JPM · 2 publications · 32 citations

    2

    h-index

  3. Journal of Advances in Management Research

    JAMR · 1 publications · 14 citations

    1

    h-index

  4. International Journal of Multilingualism

    IJM · 1 publications · 19 citations

    1

    h-index

  5. British Food Journal

    1 publications · 43 citations

    1

    h-index

1–5