Territory Potential Analysis

Territory Potential Analysis is a methodological framework within sales and marketing strategy that systematically evaluates and quantifies the revenue-generating capacity of defined geographic or market segments to inform resource allocation and salesforce planning.

3

Publications

118

Citations

6

Authors

2

Institutions

Publications per year

2017–2026

0

Authors

6

  1. MB
    Marija Burinskienė

    Vilnius Gediminas Technical University, Lithuania

    2 publications · 79 citations

    2

    h-index

  2. MJ
    Marius Jakimavičius

    Vilnius Gediminas Technical University, Lithuania

    2 publications · 79 citations

    2

    h-index

  3. PM
    Paola Maria Leanza

    University of Catania, Italy

    1 publications · 39 citations

    1

    h-index

  4. SM
    Simona M.C. Porto

    University of Catania, Italy

    1 publications · 39 citations

    1

    h-index

  5. SM
    Santi Maria Cascone

    University of Catania, Italy

    1 publications · 39 citations

    1

    h-index

1–5 of 6

Venues

  1. DOAJ (DOAJ: Directory of Open Access Journals)

    Repository · 1 publications · 43 citations

    1

    h-index

  2. Transport

    1 publications · 36 citations

    1

    h-index

  3. Sustainability

    1 publications · 39 citations

    1

    h-index

1–4