Targeted Campaigning is a strategic political communication approach that distinguishes itself by focusing resources and messaging on specific demographic, geographic, or behavioral subgroups identified through data-driven analysis to maximize electoral or issue-based influence.
45
Publications
2.3K
Citations
81
Authors
57
Institutions
Publications per year
2017–2026
22
Parents
Publications
45
The Victory Lab: The Secret Science of Winning Campaigns
Chris Henick · The Forum · 2013 · 274 citations
Presidential campaigning in the Internet age
Choice Reviews Online · 2014 · 158 citations
Social Sciences, Political Communication, Political Science +17
The Myths of Data-Driven Campaigning
Jessica Baldwin-Philippi · Political Communication · 2017 · 153 citations
1–5 of 45
Authors
81
- KE
3
h-index
- CH
2
h-index
- KJ
2
h-index
- NH
2
h-index
- DD
2
h-index
1–5 of 81
Institutions
57
Duke University
Durham, United States
3 h-index
3 publications
93 citations
Fordham University
New York, United States
3 h-index
3 publications
251 citations
Lancaster University
Lancaster, United Kingdom
2 h-index
4 publications
92 citations
George Washington University
Washington, United States
2 h-index
3 publications
90 citations
Bournemouth University
Poole, United Kingdom
2 h-index
2 publications
82 citations
Austin Community College
Austin, United States
2 h-index
2 publications
57 citations
University of Amsterdam
Amsterdam, The Netherlands
2 h-index
7 publications
517 citations
University of Chicago
Chicago, United States
1 h-index
1 publications
34 citations
1–8 of 57
Venues
- Internet Policy Review
6 publications · 393 citations
6
h-index
- American Politics Research
2 publications · 70 citations
2
h-index
- The Journal of Politics
JP · 2 publications · 240 citations
2
h-index
- Journal of Elections Public Opinion and Parties
JEPOP · 2 publications · 105 citations
2
h-index
- Journal of Political Marketing
2 publications · 38 citations
2
h-index
1–5