Spot Length

Spot Length is a metric in television political advertising that specifies the duration of a single advertising segment, distinguishing it from other advertising attributes by quantifying the temporal extent of the spot within broadcast time allocations.

17

Publications

725

Citations

57

Authors

34

Institutions

Publications per year

2017–2026

2

Authors

57

  1. CW
    C.C.T. Wang

    IBM Research - Thomas J. Watson Research Center, United States

    1 publications · 10 citations

    1

    h-index

  2. MS
    Michael Scaggs

    Florida Department of Health, United States

    1 publications · 14 citations

    1

    h-index

  3. GG
    G. Guiochon

    École Polytechnique, France

    1 publications · 33 citations

    1

    h-index

  4. JH
    Junhui Hu

    Nanjing University of Aeronautics and Astronautics, China

    1 publications · 23 citations

    1

    h-index

  5. GK
    Gina K. Hesley

    Mayo Clinic, United States

    1 publications · 64 citations

    1

    h-index

1–5 of 57

Venues

  1. Geophysical Research Letters

    1 publications · 14 citations

    1

    h-index

  2. Applied Optics

    1 publications · 82 citations

    1

    h-index

  3. Journal of Advertising Research

    JAR · 1 publications · 14 citations

    1

    h-index

  4. Optics & Laser Technology

    1 publications · 83 citations

    1

    h-index

  5. 1

    h-index

1–5