Segmentation Granularity

Segmentation Granularity is a methodological construct in market segmentation that specifies the level of detail or fineness with which a market is divided into distinct subgroups, distinguishing it from broader segmentation approaches by emphasizing the precision and inclusiveness of segment differentiation.

23

Publications

1.3K

Citations

80

Authors

36

Institutions

Publications per year

2017–2026

10

Authors

80

  1. DK
    Daisuke Kawahara

    Kyoto University, Japan

    2 publications · 39 citations

    2

    h-index

  2. SK
    Sadao Kurohashi

    Kyoto University, Japan

    2 publications · 39 citations

    2

    h-index

  3. HL
    Hongbing Liu

    Xinyang Normal University, China

    2 publications · 22 citations

    2

    h-index

  4. CC
    Chenhui Chu

    Kyoto University, Japan

    2 publications · 39 citations

    2

    h-index

  5. TN
    Toshiaki Nakazawa

    Kyoto University, Japan

    2 publications · 39 citations

    2

    h-index

1–5 of 80

Venues

  1. Mobile Information Systems

    1 publications · 11 citations

    1

    h-index

  2. Journal of Advertising Research

    JAR · 1 publications · 68 citations

    1

    h-index

  3. ACM Transactions on Asian Language Information Processing

    TALIP · 1 publications · 21 citations

    1

    h-index

  4. arXiv (Cornell University)

    Repository · 1 publications · 25 citations

    1

    h-index

  5. 2021 IEEE/CVF International Conference on Computer Vision (ICCV)

    Conference · 1 publications · 25 citations

    1

    h-index

1–5