Concepedia

Sales Conversion Rate Optimization

Sales Conversion Rate Optimization is a methodological framework within sales pipeline management that systematically enhances the efficiency of converting leads into customers by identifying and refining the critical touchpoints and performance metrics influencing the progression through sequential sales stages.

6

Publications

649

Citations

17

Authors

14

Institutions

Publications per year

2017–2026

5

Parents

Publications

6

Conversational Recommender System

Yueming Sun, Yi Zhang · 2018 · 372 citations

, , +16

An examination of retail website design and conversion rate

William C. McDowell, Rachel Wilson, Charles Owen Kile · Journal of Business Research · 2016 · 99 citations

, , +14

An online community-based dynamic customisation model: the trade-off between customer satisfaction and enterprise profit

Yu Wang, Jiacong Wu, Lin Li et al. · International Journal of Production Research · 2019 · 65 citations · Full text

, , +17

Impact of different platform promotions on online sales and conversion rate: The role of business model and product line length

Tingting Tong, Xun Xu, Nina Yan et al. · Decision Support Systems · 2022 · 52 citations

, , +17

Aligning marketing and sales in multi-channel marketing: Compensation design for online lead generation and offline sales conversion

Somnath Banerjee, Pradeep Bhardwaj · Journal of Business Research · 2019 · 40 citations · Full text

, , +17

1–5 of 6

Authors

17

  1. NY
    Nina Yan

    Central University of Finance and Economics, China

    1 publications · 52 citations

    1

    h-index

  2. CO
    Charles Owen Kile

    Pennsylvania State University, United States

    1 publications · 99 citations

    1

    h-index

  3. YS
    Yueming Sun

    University of California, Santa Cruz, United States

    1 publications · 372 citations

    1

    h-index

  4. JX
    Jianjun Xu

    Dongbei University of Finance and Economics, China

    1 publications · 52 citations

    1

    h-index

  5. YW
    Yu Wang

    Hong Kong Polytechnic University, Hong Kong SAR China

    1 publications · 65 citations

    1

    h-index

1–5 of 17

Institutions

14

  1. North Dakota State University

    Fargo, United States

    1 h-index

    1 publications

    40 citations

  2. Engineering Software Steyr (Austria)

    Steyr, Austria

    1 h-index

    2 publications

    42 citations

  3. Technical University of Denmark

    Kongens Lyngby, Denmark

    1 h-index

    1 publications

    65 citations

  4. Beijing Normal-Hong Kong Baptist University

    Zhuhai, China

    1 h-index

    1 publications

    65 citations

  5. Belmont University

    Nashville, United States

    1 h-index

    1 publications

    99 citations

  6. Jinan University

    Guangzhou, China

    1 h-index

    3 publications

    195 citations

  7. California State University, Stanislaus

    Turlock, United States

    1 h-index

    1 publications

    52 citations

  8. University of Applied Sciences Upper Austria

    Wels, Austria

    1 h-index

    2 publications

    42 citations

1–8 of 14

Venues

  1. Journal of Business Research

    JBR · 2 publications · 139 citations

    2

    h-index

  2. Journal of Marketing Analytics

    1 publications · 21 citations

    1

    h-index

  3. International Journal of Production Research

    1 publications · 65 citations

    1

    h-index

  4. Decision Support Systems

    1 publications · 52 citations

    1

    h-index

1–4